A New Category of Beauty,
São Paulo Brazil
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Conceived with the belief that true beauty lies in the unique, we established Linen as Brazil's first Unicare (unique + care) brand. This new category, coined by Design Bridge and Partners, redefines the relationship Brazilians have with beauty by rejecting homogenized standards and embracing the individual.
Linen's approach is a conscious departure from the traditional beauty market. We celebrate the distinctiveness of each person, reconnecting individuality with ongoing practices that nurture health, beauty, and well-being. Our focus is on comprehensive wellness protocols that go beyond skin deep, integrating mental, nutritional, and physical health into every treatment.
Founder Dr. Adriano Mesquita Bento assembled a team of specialists dedicated to this vision.
Together, we offer an effective and personalized wellness journey, promoting a healthier and more
sustained lifestyle for our clients.
- Visuals translated to English.
Together, we offer an effective and personalized wellness journey, promoting a healthier and more
sustained lifestyle for our clients.
- Visuals translated to English.
The name "Linen" was chosen to evoke the softness, purity, and transformative qualities of linen fabric, known for its natural resilience. Our communication style is warm and empathetic, centered on active listening and personalized service. This approach reinforces our commitment to authenticity and celebrates the personal stories that make each client unique. The tagline, “The beauty of the singular,” reinforces our mission to normalize individual health and beauty. It promotes a perspective where imperfections are not flaws but defining characteristics that enhance each person. Visually, Linen's identity is minimalist and flexible. Inspired by the letter “i” from "individual," the logo adapts to reflect our diverse community. A color palette of calming neutrals with vibrant accents brings life and energy to our visual communications.
Linen is more than a beauty brand; it’s a revolutionary platform that celebrates individuality
and sets a new standard for inclusive, personalized care in Brazil.
and sets a new standard for inclusive, personalized care in Brazil.
Office — Design bridge and partners BR
Creative Director — Heitor Piffer
Design Lead - Shingo Sato
Strategy - Renor Sell Junior, Livia Mariz, Raquel Sztejnberg
Design — Nicole Rauen, Gabriel Mesoma
Design Lead - Shingo Sato
Strategy - Renor Sell Junior, Livia Mariz, Raquel Sztejnberg
Design — Nicole Rauen, Gabriel Mesoma
Copyright - Priscila Coral
Motion — Nicole Rauen
Service — Vanessa Beltramim
Executive management — Marcelo Bicudo
Client — Linen
São Paulo, Brazil
Motion — Nicole Rauen
Service — Vanessa Beltramim
Executive management — Marcelo Bicudo
Client — Linen
São Paulo, Brazil